Women In Business: Conversation With A Female CEO

On Wednesday afternoon we welcomed writer and Hamlin parent Diana Kapp, and Megan Grassell, Founder and CEO of the clothing company Yellowberry. Ms. Kapp is the author of the recently released book Girls Who Run The World: 31 CEOs Who Mean Business.

Part biography, part business how-to, and fully empowering, this book is the perfect gift for future entrepreneurs…because you’re never too young to dream BIG! With colorful portraits, fun interviews and DIY tips, Girls Who Run the World features the success stories of 31 leading ladies of companies like Rent the Runway, POPSUGAR, and SoulCycle.

Megan Grassell is one of the CEOs featured in Ms. Kapp’s book. Ms. Grassell (now 24 years old) launched her company Yellowberry while she was still in high school.

If no one else was going to make bras specifically for young girls, then I would find a way to do it myself. In the middle of my junior year of high school at 17, I founded Yellowberry.

Below are some of the key points from their conversation:

-Forbes Magazine recently made a list of the 100 most innovative leaders, 99 were men

-Today only 6% of all CEOs are women

-Ms. Kapp wanted to write a book that inspires girls and young women to be changemakers

-Growing up Ms. Grassell saw that the bra industry was oversexualized and not geared to younger girls

-The vision for Yellowberry is to provide a brand that girls can grow up with, especially in the 8-15-year-old age range

-Yellowberry became Ms. Grassell’s obsession; she did tons of research and put together a Kickstarter video that eventually garnered her company national media attention

-Yellowberry cares about how their bras make girls feel, not just how they look

-Yellowberry uses real people to model their bras, with photos of young women from the back

-Ms. Grassell cited determination and time spent doing something as two central factors in creating a successful business

To learn more about Girls Who Run The World, please visit: https://www.amazon.com/Girls-Who-Run-World-Business/dp/198489305X

To learn more about Yellowberry, please visit: https://www.yellowberrycompany.com/

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